To determine the Twitter Target Audience it is essential to segment, so that it can be established to which public it really is to which the campaigns of the company or organization must be directed. From the segmentation, the target audience can be profiled so that the campaigns aimed at positioning the company or organization on the twitter social network have the expected success.
Basic parameters for profile segmentation
• For interests: with interest segmentation, the company or organization makes sure to direct its campaign or advertising to users whose interests are similar to the objectives of the business or project. If the company is dedicated to the field of gastronomy, its target audience has to be part of that community that is interested in gastronomy. It is important to be clear that people use social networks to connect with what they are passionate about and look for what interests them.
• By age: there is currently no tool that can optimally segment users by age, however, the characterization of the twitter account parameters can help determine the ages at which the campaign will be directed or advertising.
• By gender: for any company or organization it is essential to have clarity about the gender to which the campaign or publicity is going to be directed or if it is to both genders.
• By keywords or Keywords: this parameter is the basis of organic search engine positioning, provides visibility to the content that is generated and is also a useful element to enhance products or services from the twitter account.
Of course, there are a higher number of useful parameters to specify the Twitter target audience of the brand, company or organization. In this case, many companies or organizations, seek the help of tools that allow you to progress optimally, Twitter Target Audience is the most recommended, because it is configured to grow the number of followers naturally.
Toolows is the certified online tool that has a set of elements that facilitate the centralized and automated control of the twitter account.